For decades, Chateau Grand Traverse has proudly partnered with the National Cherry Festival, helping celebrate one of Northern Michigan’s most iconic traditions through commemorative wines created exclusively for the occasion. This collection honors both the agricultural roots of the region and the generations of visitors who return each summer to celebrate cherries, community, and Northern Michigan culture.
National Cherry Festival Wine
Every year we have the opportunity to reimagine the National Cherry Festival label in a way that feels fresh, celebratory, and unmistakably connected to Traverse City.
Gabe Marzonie
Executive Director
This wine is bright, spirited, and celebratory by design, crafted to capture the energy and nostalgia of the festival itself. It reflects a sense of place that extends beyond the vineyard, tying together orchards, shoreline summers, family memories, and the deep connection between the region and its signature fruits.
Spotlight
Wine Seltzer?!
Did you know? The same Cherry Riesling that made us the Official Wine of the National Cherry Festival also stars in our patio-exclusive Summerlite Seltzer, a bright, tart, low-alcohol refresher that's anything but your average seltzer..
ShopMore than limited release bottles, the National Cherry Festival Collection has become part of the tradition itself. For many guests, opening a bottle is a reminder of summer evenings, festival crowds, and a century long celebration that continues to define the identity of Traverse City and Northern Michigan.
A Wine Club
for Wine Enthusiasts
Welcome to the perfect blend of taste, value, and adventure.