For Wine Enthusiasts

At Chateau Grand Traverse, we believe every wine enthusiast has their own unique taste journey. That’s why we’re proud to introduce our expanded collection of wine clubs—a diverse and dynamic offering designed to cater to your personal preferences, whether you’re a long-standing member or new to the world of wine. Each club reflects a distinct philosophy, allowing you to explore the exceptional wines of Northern Michigan while aligning with your lifestyle and palate.

Together, these clubs form the Chateau Grand Traverse Wine Club Family, designed to make your selection process simple while embracing the diverse tastes of our members.

No matter which club you choose, you’ll be joining a vibrant community of wine lovers while unlocking exclusive experiences, unbeatable perks, and the best of Chateau Grand Traverse winemaking.

Welcome to the perfect blend of taste, value, and adventure.

Wine 101: The How-To’s and Basic Wine Knowledge

Wine has a way of surprising you; the more you know, the more there is to discover. In the spirit of “Wine as Discovery,” we’ll touch on everything from understanding different wine styles and grape varietals, to how our wines are crafted on Old Mission Peninsula’s unique terroir.

Wine Pairings with an Upcycled Twist

In a global community increasingly focused on sustainability, upcycling—transforming discarded materials into something of higher value—has become a popular and creative way to reduce waste. Why not bring this eco-friendly mindset to your dining table?

Wine Steward Select

Some collaborations feel destined from the start. The idea for the Wine Steward Select program began as a simple conversation—a shared belief that the most memorable wines aren’t just made in the cellar, but through the people who understand them best.

The Wine Club Family

Wine 101: The How-To’s and Basic Wine Knowledge

Wine Pairings with an Upcycled Twist

Wine Steward Select